SEO: More Misguided Misinformation From So-Called “Link Builders”

SEO: More Misguided Misinformation From So-Called “Link Builders”

Some topics just never get old. And some people just never seem to learn. Here at the official blog of Fang Digital Marketing, we’ve devoted a good bit of time and space to warning all our clients, colleagues, partners, friends and readers about the many risks associated with the often-nefarious world of “link-building.” And we

January 29, 2014 Comments Off on SEO: More Misguided Misinformation From So-Called “Link Builders” 󰀄

PPC: Let’s Bid About The Weather…

PPC: Let’s Bid About The Weather…

It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post on their Google Developers page that demonstrated how to use Google AdWords scripts to “programmatically fetch weather information and adjust bids in a matter of minutes.” The post is

October 25, 2013 Comments Off on PPC: Let’s Bid About The Weather… 󰀄

Fwd: No. 1 Position In Google Gets 33% Of Search Traffic (And Why You Shouldn’t Care)

Fwd: No. 1 Position In Google Gets 33% Of Search Traffic (And Why You Shouldn’t Care)

According to a recent blog post on popular digital marketing site Search Engine Watch, “the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.” The story quickly became quite popular, even leading the charge in an informative

July 3, 2013 Comments Off on Fwd: No. 1 Position In Google Gets 33% Of Search Traffic (And Why You Shouldn’t Care) 󰀄

SEO: How To “Moneyball” The SEO Role In Your Company

SEO: How To “Moneyball” The SEO Role In Your Company

Baseball has long been called “America’s pastime.” And since the inception of Major League Baseball in 1869, all the way through the 2012 MLB season that drew nearly 75 million spectators – giving MLB the highest season attendance of any professional sports league in the world – the nostalgia-laced game has retained a firm grip

May 31, 2013 Comments Off on SEO: How To “Moneyball” The SEO Role In Your Company 󰀄

SEO: Ranking The Top 5 SEO Mistakes…With Help From Google’s Matt Cutts

SEO: Ranking The Top 5 SEO Mistakes…With Help From Google’s Matt Cutts

In an April 29 video blog post on the GoogleWebmasterHelp YouTube page, Google’s guru and webspam team leader Matt Cutts addressed the following two-part question from a viewer: “What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those?” Never one to take shortcuts, Cutts went on

May 29, 2013 Comments Off on SEO: Ranking The Top 5 SEO Mistakes…With Help From Google’s Matt Cutts 󰀄

SEM & Paid Search: Is Competitive Benchmarking Overrated?

SEM & Paid Search: Is Competitive Benchmarking Overrated?

In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns,” wrote Hamilton. “At its heart, benchmarking is the practice of analyzing the performance of

April 10, 2013 Comments Off on SEM & Paid Search: Is Competitive Benchmarking Overrated? 󰀄

10 Things You Need to Know About Google AdWords Enhanced Campaigns

The confirmed existence of a new Google AdWords “feature” called “Enhanced Campaigns” hit the wire just over an hour ago and people are already starting to get weird. I’m fresh from my official Google call on the subject and I could already see the “this is going to suck,” conversations cropping up on various social

February 6, 2013 Comments Off on 10 Things You Need to Know About Google AdWords Enhanced Campaigns 󰀄
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