SEM & Paid Search: Is Competitive Benchmarking Overrated?
In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns,” wrote Hamilton. “At its heart, benchmarking is the practice of analyzing the performance of →
10 Things You Need to Know About Google AdWords Enhanced Campaigns
The confirmed existence of a new Google AdWords “feature” called “Enhanced Campaigns” hit the wire just over an hour ago and people are already starting to get weird. I’m fresh from my official Google call on the subject and I could already see the “this is going to suck,” conversations cropping up on various social →