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What Is Digital Marketing?

Jeff Ferguson — Fri, 17 May 2013 16:00:24 +0000

As you can see, we go by the official name of Fang Digital Marketing (although our best friends and clients often just call us “Fang Digital” or “Fang”…or “FDM” if they’re really into acronyms). And as you’ve no doubt gathered by our name, we make our living in the field of digital marketing. In fact, →

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Using Google Analytics To Create Content

Dylan Barmmer — Wed, 15 May 2013 16:00:14 +0000

By now, everybody and their brother knows that the key to successful digital marketing and strong SEO is creating compelling content. Of course, this knowledge is just a starting point. At the end of the day, actually creating that content for your business or personal blog – and keeping it compelling and fresh over time →

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Programmatic Buying: Really The Right Way To Go?

Jeff Ferguson — Fri, 10 May 2013 16:00:34 +0000

Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, the industry insiders opined that, “programmatic buying has begun to rewrite the way digital ads are bought and sold.” As the blog goes on to explain, marketers and advertisers →

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Nearly Half Of All Companies Don’t Have A Mobile Site. Here’s How To Get Started With Mobile…

Jeff Ferguson — Wed, 08 May 2013 16:00:08 +0000

Like it or not, smartphones and other mobile devices increasingly dominate our lives – or at least much of our time and attention. But despite the incredible explosion in ownership and usage of smartphones, tablets and other mobile devices in recent years, a recent study by Adobe revealed that some 45% – or nearly HALF →

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Why TV Advertisers Need To Be Using Social Media, SEO & PPC Too

Jeff Ferguson — Fri, 03 May 2013 16:00:03 +0000

Since its introduction in the 1920s and subsequent standardization into everyday American life in the decades since, television has been called everything from “educational” to “the drug of a nation.” And with the incredible wave of technological advancement that has featured everything from HDTV to flat-screens to DVR to 3D and more over the past →

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Social Media: How To Attract Customers With Twitter Via Our FREE eBook

Jeff Ferguson — Wed, 01 May 2013 16:00:31 +0000

Twitter. It sounds kind of funny. Silly, even. But more and more, Twitter means business. Over the past few years, the micro-blogging social media site known as Twitter has evolved from a curious social experiment into a staple of everyday life for many Americans. Don’t believe us? Well, ask any of the more than 100 →

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SEO: Smart SEO Tactics for 2013. And 2014. And 2015. And…1995?

Jeff Ferguson — Fri, 26 Apr 2013 16:00:17 +0000

When it comes to SEO, and all things orbiting around SEO these days, it can be hard to get a firm grip on just what constitutes smart, successful tactics and proven, best practices. And like everything else in our overly-busy, commodity-driven, ever-evolving world, smart SEO strategy is subject to the many mercurial whims and winds →

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Just How “Next Generation” Is Native Advertising?

Jeff Ferguson — Wed, 24 Apr 2013 16:00:00 +0000

In a recent post on MediaPost entitled, “Ad Creation, Native Style,” Will Price wrote that “native advertising is one of the industry’s hot topics right now,” and also hailed native advertising as “the next generation of rich media advertising.” According to his bio on MediaPost, Price is the CEO of Flite, an “online advertising technology →

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SEO: How To Stay Out Of The Google Jungle

Jeff Ferguson — Wed, 17 Apr 2013 16:00:18 +0000

During the search and internet marketing version of March Madness that is otherwise known as SMX West, Google Distinguished Engineer Matt Cutts announced new updates with Google’s Penguin and Panda algorithms, along with new link network targets in 2013. Speaking as part of The Search Police panel, Google’s head of search spam claimed there will →

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Social Media: Tune-Up Your Social Media Engine With Our FREE eBook

Jeff Ferguson — Fri, 12 Apr 2013 16:00:06 +0000

Over the past few years, social media usage and penetration has grown by leaps and bounds. And not just for the average American. But for U.S.-based businesses and brands as well. Once a confusing curiosity, sites like Facebook and Twitter – not to mention an array of other fast-growing social media sites like Pinterest and →

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