Jeff Ferguson – CEO
Jeff Ferguson is the CEO and Lead Consultant of Fang Digital Marketing, a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 17 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, CBS Local, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, JustFab, Paychex, CBS Local, and Toyota.
Recently honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts,” Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Jeff can be found on Twitter @fangdigital and @countxero.
Martin Thomas – Media Director and VP
Martin Thomas brings expertise in consumer, government, and trade planning to the team. Martin oversees the media plan development for all clients. Martin began his media career at Foote, Cone & Belding in Los Angeles, working on Mattel, California Milk Advisory Board, MGM Studios, Giorgio Perfume, and the Las Vegas Hilton. In 1993, Martin moved to DMB&B where he strengthened his retail and local market planning skills on Baskin-Robbins and the Australian Tourist Commission. On Baskin-Robbins, he worked with local marketing managers to develop plans for over 75 markets. He managed the media programs for Baskin-Robbins for four years before moving to MediaCom in 1997, where he ran a large group of businesses, including Roman Meal (bread), Hasbro, Pedigree Food for Dogs, Southern California Edison, the Automobile Club of Southern California, and City National Bank.
After MediaCom, Martin went to Universal McCann, building a team to handle a wide variety of local, national, and trade-based clients including Zicam Cold Remedy, Sun-Maid Raisins, Bumble Bee Foods, IHOP, Northrop Grumman, and Embraer.
Martin’s planning experience includes proficiency in all types of traditional media, as well as digital, guerilla, direct, and in-store media efforts.
Elizabeth Reams - Director of Paid Search Accounts
Elizabeth Reams has extensive knowledge of Online Web Marketing and PPC Management for over 9 years. Snatched up by Yahoo! in their beginning stages, she was a veteran of seeing the rise of search engine marketing for the past decade. After becoming an independent consultant for companies such as Walt Disney, Cedars Sinai and various Universities around the country, she now works with Fang Digital Marketing as Director of Paid Search Accounts.
Dylan Barmmer – Wordsmith
With 15 years of experience as a professional writer, Dylan has crafted memorable and award-winning work in web, print, television, radio, promotional, social and other media for an array of agencies and brands – both BIG and small alike. He added writing Google AdWords and Facebook ads to his repertoire in 2010, and joined forces with Fang in 2012.
In addition to his ad writing acumen, Dylan has been published extensively as a sportswriter, blogger and poet. When he’s not playing with words for pay, Dylan can often be found playing with words for free.
Cheryl Browne – Creative & Development
Cheryl began her career in print advertising, briefly provided tech support for the prepress industry, then transitioned back into a creative role – shifting her focus to interactive media with Fang. Over the years, Cheryl has worked with a large variety of clients, including Infiniti USA, GM, Jaguar USA, Universal Music Group, Crush Music Management, Telecom New Zealand, Toyota New Zealand and many more.
Stephanie Evangelist – Director of Display Advertising
As a recent addition to the world of Search Marketing, Stephanie has established herself as a Google Display Network specialist. She started her career at Google building search campaigns for small businesses. From there, she advanced into training roles, and then to an Agency Account Manager specializing in Display, Remarketing, and YouTube advertising. Since then, she has been consulting start-ups, established companies, and agencies around the world, and now works with Fang Digital Marketing as Director of Display Advertising.